The second is using your newfound
May 19, 2024 5:36:53 GMT -5
Post by shikharani00167 on May 19, 2024 5:36:53 GMT -5
Melissa Joy Kong, Founder of Iceberg Agency Are you sure you know what your customers want? Are you chasing sales without chasing your tail? What content does your audience truly engage with? Why? How do they find it? What grabs their attention? Where do they go next? What’s with all the questions? To get to the bottom of these issues, you need a content matrix. But what on Earth does that mean? WHAT IS A CONTENT MATRIX? A content matrix is a fancy term for figuring out how all the content you have online fits together. This goes beyond mapping out your website, building an inventory of your online content, or analysing the underlying architecture. Instead, it’s about looking at this through your customer’s eyes – their journey, their perceptions and, crucially, how they respond to what you put out there. The secret to effective marketing is to focus on the needs of others, rather than our own egocentric need to “authentically” express whatever we’re feeling at the moment. We teach that to our children, and yet we’re to believe it doesn’t apply to social media? ~ Brian Clark, CEO of Rainmaker Digital WHY WOULD I WANT TO DO THAT? Because that’s just the first step! insights to figure out what works for your customers, so that you can prioritize the most effective types of content, making the best possible use of your time and marketing budget.
This keeps your team laser-focussed on the things buyers value Tonga Email List most at each stage in their journey, so you can answer the right questions, devise the right offers and develop customer relationships in the best way you can. In short, there are three massive benefits to developing a content matrix: It helps you boost inbound leads coming into your funnel, by tackling issues prospective customers actually want to hear about… and positioning your company as a trusty source of solutions. It increases your conversion rates from stage to stage and ultimately into sales. That’s because you have a clear, evidence-based plan for building trust and guiding your audience along their journey, and you’ve addressed doubts and answered key questions that might have been a barrier along the way. It makes your sales and marketing team’s job easier, by providing tools they can deploy at each step, that they’re confident will be appropriate and effective at that point. They can then work faster and more efficiently, and you can audit the trail easily later, allowing you to continually assess what’s working and hone this for optimal results. HOW DOES IT WORK? The preeminent content matrix mastermind on the planet is Kevin Cain.
His four-part plan for creating a content matrix with the power to convert customers goes like this: Context – Conversion – Contact – Content Let’s break that down: CONTEXT The first thing to do is get to know your customer – what they want, what they value and what ticks their boxes. The best way to do that? Draw up buyer personas: the more detailed the better. This means writing a description of your target customer, i.e. the kind of person who is likely to buy your stuff. That sounds obvious, but you’d be surprised how many people miss the point, get carried away writing an aspirational novella about a sexy international jetsetter, full of intrigue and backstory and unnecessary detail. This is fun, but it’s also a load of nonsense and won’t help you at all. Unless you’re a Saville Row tailor or luxury car brand, your target customer is not James Bond. It’s someone very similar to your existing customers, because they’re the people that have been proven to buy your stuff. So talk to them. If they’re a B2B customer, ask what their pain points, challenges and goals are, which elements they prioritise when they’re looking for a workable solution and which details they skim right over.
This keeps your team laser-focussed on the things buyers value Tonga Email List most at each stage in their journey, so you can answer the right questions, devise the right offers and develop customer relationships in the best way you can. In short, there are three massive benefits to developing a content matrix: It helps you boost inbound leads coming into your funnel, by tackling issues prospective customers actually want to hear about… and positioning your company as a trusty source of solutions. It increases your conversion rates from stage to stage and ultimately into sales. That’s because you have a clear, evidence-based plan for building trust and guiding your audience along their journey, and you’ve addressed doubts and answered key questions that might have been a barrier along the way. It makes your sales and marketing team’s job easier, by providing tools they can deploy at each step, that they’re confident will be appropriate and effective at that point. They can then work faster and more efficiently, and you can audit the trail easily later, allowing you to continually assess what’s working and hone this for optimal results. HOW DOES IT WORK? The preeminent content matrix mastermind on the planet is Kevin Cain.
His four-part plan for creating a content matrix with the power to convert customers goes like this: Context – Conversion – Contact – Content Let’s break that down: CONTEXT The first thing to do is get to know your customer – what they want, what they value and what ticks their boxes. The best way to do that? Draw up buyer personas: the more detailed the better. This means writing a description of your target customer, i.e. the kind of person who is likely to buy your stuff. That sounds obvious, but you’d be surprised how many people miss the point, get carried away writing an aspirational novella about a sexy international jetsetter, full of intrigue and backstory and unnecessary detail. This is fun, but it’s also a load of nonsense and won’t help you at all. Unless you’re a Saville Row tailor or luxury car brand, your target customer is not James Bond. It’s someone very similar to your existing customers, because they’re the people that have been proven to buy your stuff. So talk to them. If they’re a B2B customer, ask what their pain points, challenges and goals are, which elements they prioritise when they’re looking for a workable solution and which details they skim right over.
